James Bay is the gift that keeps on giving.
The Grammy-nominated and chart topping artist debuted his brand new music video for his hit single, “Let It Go,” exclusively through Apple Music. If the lyrics to the song didn’t already have your tear ducts working in overdrive, the poignant video really does the job of pulling on all of your heart strings.
But, this is just the beginning of Bay’s busy year. With performing at the Grammy’s, to releasing the video, the British crooner is now on his way to the BRIT Awards on April 26th as both a 4-time nominee and performer.
Be sure to check him out live and on Apple Music here!