Canadian alternative rock band, July Talk, has just released a brand new music video called “Push + Pull.” Originally premiering on Billboard, the video stays true to the band’s aesthetic of black and white imagery. As demonstrated by the footage in the video, the song itself is a comment on the excessiveness of Western culture, and our insatiable appetites for more and more.
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“Push + Pull” is the newest single off July Talk’s upcoming sophomore album. The follow up to their well received self-titled debut, Touch will be released on September 9. About the album, lead vocalist Pete Dreimanis says,
It seems to get easier every day to disconnect from the people around you. Leah and I started to see human touch as this pure thing—this antidote to a world that had become obsessed with mirrors and screens. We became fascinated with that moment where two bodies can actually touch and experience each other honestly.
The band will be headlining a European tour this fall, following several appearances at music festivals in Canada and the US. Tour dates for July Talk can be found here.
Watch the video for “Push + Pull” below: